Not every piece of brand news is about a flashy new product. Sometimes the bigger story is where a brand is heading — new markets, new collaborators, new categories. This year, three Italian names on our radar all made moves worth flagging: Doimo Cucine on the global stage, Stocco in the bathroom, and Cerasa crossing the Channel for the first time.
Doimo Cucine: A Brand Refresh and a Global Push
Doimo Cucine closed out its 2025 fiscal year with real momentum, and 2026 is shaping up to be its biggest expansion push yet. The Veneto-based kitchen maker has opened new showrooms in Casablanca and near Cannes, with a flagship store in Panama City planned for later this year. Closer to home, the brand continues to grow in the UK and France, with a new Paris location on the way, alongside renewed activity in Belgium, Croatia, Tirana, and Cyprus.
Spain remains a particular focus, with recent openings in Lorca, Motril, Vilanova i la Geltrú near Barcelona, and A Coruña — all through local design partners aligned with the brand’s aesthetic. More than 30% of the company’s current initiatives are dedicated to upgrading existing Spanish showrooms toward a more premium positioning.
Behind the scenes, the brand’s design direction has been shaped since 2025 by a collaboration with acclaimed designer Ferruccio Laviani, whose Milan studio now guides Doimo’s strategic vision — both the compositional logic of the kitchens themselves and the visual language used to present them. That partnership is behind 2026’s brand refresh, visible across the company’s communications and digital presence, as well as the new Impronta collection, Laviani’s own translation of Doimo’s kitchen philosophy into material, function, and identity.
Stocco: Softer Forms for the 2026 Bathroom
At Salone del Mobile 2026, bathroom furniture specialist Stocco previewed a collection built around what the brand calls “design in motion” — not nostalgic, but reflective, expressed through soft forms, refined textures, and warm color palettes.
The standout update is to two of Stocco’s core systems, Over and Stilo, both now available with new curved end units that soften the geometry of a bathroom composition. The Fit washbasin platform expands too, with compact, minimalist-friendly configurations aimed at smaller spaces without sacrificing elegance. Elsewhere, the Loop collection gains back-lacquered glass drawer fronts across Stocco’s full color range, and washbasins and bathtubs are now available in that same palette for a fully coordinated look. A new Fly handle rounds out the opening-system options, and curved shapes join the brand’s backlit mirror lineup.
The overall direction: intense, warm, deep tones and softened geometry, continuing a broader move away from hard edges across bathroom and kitchen design alike.
Cerasa: A UK Debut for Des Evolution
Italian bathroom furniture maker Cerasa, in business for more than 40 years, has brought its Des Evolution collection to the UK for the first time through a first-to-market launch with retailer C.P. Hart. Designed by Stefano Spessotto, the range is built around flexibility: vanities are available with an integrated basin, or paired with either the deck-mounted Zefiro or EOS basin — both of which are also offered as freestanding pieces. Separate storage units and mirrors round out the composition options.
Finish choice is where Des Evolution really stretches: more than 80 options are available, including matte lacquers and a striking Resina Paint and Stone Deckblend textured resin designed to closely mimic natural stone. It’s a strong example of how much visual range a single bathroom furniture system can now offer without leaving the same design family.
The Common Thread
Different categories, same underlying story: established Italian brands are actively investing in reach, whether that’s new geography (Doimo), new material softness (Stocco), or new markets entirely (Cerasa). For anyone planning a kitchen or bathroom renovation, that kind of sustained investment is a good signal — it usually means more design partners, more finish choices, and more support behind the products you’re specifying.
Want to see how these collections translate into a real project? Book a consultation with our team — or Get a Quote to get started on your kitchen or bathroom.