{"id":722,"date":"2026-07-24T15:22:00","date_gmt":"2026-07-24T15:22:00","guid":{"rendered":"https:\/\/euroluxeinteriors.com\/blog\/?p=722"},"modified":"2026-07-24T15:22:00","modified_gmt":"2026-07-24T15:22:00","slug":"italian-brand-news-doimo-stocco-cerasa","status":"publish","type":"post","link":"https:\/\/euroluxeinteriors.com\/blog\/2026\/07\/24\/italian-brand-news-doimo-stocco-cerasa\/","title":{"rendered":"2026 Brand Watch: Doimo Cucine, Stocco, and Cerasa Expand Their Reach"},"content":{"rendered":"<p>Not every piece of brand news is about a flashy new product. Sometimes the bigger story is where a brand is heading \u2014 new markets, new collaborators, new categories. This year, three Italian names on our radar all made moves worth flagging: Doimo Cucine on the global stage, Stocco in the bathroom, and Cerasa crossing the Channel for the first time.<\/p>\n<h2>Doimo Cucine: A Brand Refresh and a Global Push<\/h2>\n<p>Doimo Cucine closed out its 2025 fiscal year with real momentum, and 2026 is shaping up to be its biggest expansion push yet. The Veneto-based kitchen maker has opened new showrooms in Casablanca and near Cannes, with a flagship store in Panama City planned for later this year. Closer to home, the brand continues to grow in the UK and France, with a new Paris location on the way, alongside renewed activity in Belgium, Croatia, Tirana, and Cyprus.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/cucineditalia.com\/wp-content\/uploads\/2026\/02\/Doimo-Cucine-Cocina-Boutique-3.jpeg\" alt=\"Doimo Cucine showroom expansion 2026\" style=\"max-width:100%;height:auto;\"\/><figcaption>A Doimo Cucine &#8220;Cocina Boutique&#8221; showroom, part of the brand&#8217;s 2026 international expansion. Photo courtesy of Doimo Cucine.<\/figcaption><\/figure>\n<p>Spain remains a particular focus, with recent openings in Lorca, Motril, Vilanova i la Geltr\u00fa near Barcelona, and A Coru\u00f1a \u2014 all through local design partners aligned with the brand&#8217;s aesthetic. More than 30% of the company&#8217;s current initiatives are dedicated to upgrading existing Spanish showrooms toward a more premium positioning.<\/p>\n<p>Behind the scenes, the brand&#8217;s design direction has been shaped since 2025 by a collaboration with acclaimed designer <strong>Ferruccio Laviani<\/strong>, whose Milan studio now guides Doimo&#8217;s strategic vision \u2014 both the compositional logic of the kitchens themselves and the visual language used to present them. That partnership is behind 2026&#8217;s brand refresh, visible across the company&#8217;s communications and digital presence, as well as the new <strong>Impronta<\/strong> collection, Laviani&#8217;s own translation of Doimo&#8217;s kitchen philosophy into material, function, and identity.<\/p>\n<h2>Stocco: Softer Forms for the 2026 Bathroom<\/h2>\n<p>At Salone del Mobile 2026, bathroom furniture specialist Stocco previewed a collection built around what the brand calls &#8220;design in motion&#8221; \u2014 not nostalgic, but reflective, expressed through soft forms, refined textures, and warm color palettes.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/stocco.it\/wp-content\/uploads\/2026\/04\/Hero-image-fiera-2026_A-1600x1000.jpg\" alt=\"Stocco Salone del Bagno 2026 bathroom collection\" style=\"max-width:100%;height:auto;\"\/><figcaption>Stocco&#8217;s 2026 bathroom collection, presented at Salone del Mobile. Photo courtesy of Stocco.<\/figcaption><\/figure>\n<p>The standout update is to two of Stocco&#8217;s core systems, <strong>Over<\/strong> and <strong>Stilo<\/strong>, both now available with new curved end units that soften the geometry of a bathroom composition. The <strong>Fit<\/strong> washbasin platform expands too, with compact, minimalist-friendly configurations aimed at smaller spaces without sacrificing elegance. Elsewhere, the <strong>Loop<\/strong> collection gains back-lacquered glass drawer fronts across Stocco&#8217;s full color range, and washbasins and bathtubs are now available in that same palette for a fully coordinated look. A new <strong>Fly<\/strong> handle rounds out the opening-system options, and curved shapes join the brand&#8217;s backlit mirror lineup.<\/p>\n<p>The overall direction: intense, warm, deep tones and softened geometry, continuing a broader move away from hard edges across bathroom and kitchen design alike.<\/p>\n<h2>Cerasa: A UK Debut for Des Evolution<\/h2>\n<p>Italian bathroom furniture maker Cerasa, in business for more than 40 years, has brought its <strong>Des Evolution<\/strong> collection to the UK for the first time through a first-to-market launch with retailer C.P. Hart. Designed by Stefano Spessotto, the range is built around flexibility: vanities are available with an integrated basin, or paired with either the deck-mounted <strong>Zefiro<\/strong> or <strong>EOS<\/strong> basin \u2014 both of which are also offered as freestanding pieces. Separate storage units and mirrors round out the composition options.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/img.cphart.co.uk\/www.images\/articles\/CPHart-Bathrooms-Cerasa-Furniture-Header.jpg?speedsize=w_1200\" alt=\"Cerasa Des Evolution bathroom collection UK launch\" style=\"max-width:100%;height:auto;\"\/><figcaption>Cerasa&#8217;s Des Evolution collection, launched in the UK with C.P. Hart. Photo courtesy of Cerasa \/ C.P. Hart.<\/figcaption><\/figure>\n<p>Finish choice is where Des Evolution really stretches: more than 80 options are available, including matte lacquers and a striking Resina Paint and Stone Deckblend textured resin designed to closely mimic natural stone. It&#8217;s a strong example of how much visual range a single bathroom furniture system can now offer without leaving the same design family.<\/p>\n<h2>The Common Thread<\/h2>\n<p>Different categories, same underlying story: established Italian brands are actively investing in reach, whether that&#8217;s new geography (Doimo), new material softness (Stocco), or new markets entirely (Cerasa). For anyone planning a kitchen or bathroom renovation, that kind of sustained investment is a good signal \u2014 it usually means more design partners, more finish choices, and more support behind the products you&#8217;re specifying.<\/p>\n<p><strong>Want to see how these collections translate into a real project?<\/strong> <a href=\"https:\/\/euroluxeinteriors.com\/contact\">Book a consultation<\/a> with our team \u2014 or <a href=\"https:\/\/euroluxeinteriors.com\/#getaquote\">Get a Quote<\/a> to get started on your kitchen or bathroom.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Doimo Cucine, Stocco, and Cerasa all made 2026 news \u2014 global showroom expansion, a softer bathroom collection, and a UK debut. Here&#8217;s what&#8217;s new.<\/p>\n","protected":false},"author":2,"featured_media":723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73,22],"tags":[123,48,121,86,82,120,122],"class_list":["post-722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interior-design","category-kitchen-design","tag-bathroom-furniture","tag-cerasa","tag-doimo-cucine","tag-italian-kitchens","tag-kitchen-design-2026","tag-milan-design-week","tag-stocco"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Doimo Cucine, Stocco &amp; Cerasa: 2026 Brand News Roundup<\/title>\n<meta name=\"description\" content=\"Doimo Cucine, Stocco, and Cerasa all made news in 2026 \u2014 global showroom expansion, a softer bathroom collection, and a UK debut. 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